When you are a keen follower of fashion and
lifestyle in particular, you tend to be in the elite space as you are
experiencing products / brands first hand . It’s the journey to the
product reveal which I think matters the most since the amplification will come
from this only .
Hence , brands which manage to create this friction ,
win the space.
Often as Indians we love poking our nose
into almost anything and everything. So , when I was asked to participate
and experience firsthand to what all length people go to help save themselves
from body odour I was taken aback.
This is a key topic and a sensitive
one.
Blogadda ensured that this was done in a
much more fun way of sorts by using the proven technique of clues and guess .
The virtual world was linked to the offline world by the use of a #sniffsniff
and leading fashion bloggers of India were invited to be a part of this journey
.
The product reveal was done in three clue steps with each clue
coming in a day or two from the other to help one connect the dots.
Clue 1 – This was blue rectangular packet
with a picture card(with a Man's face) and a cloth clip strategically
placed on it! And , I was able to guess what is it that we are heading into .
Clue 2 – Coffee as a drink can awake a dead
man, like they say and hence coffee beans have a strong odour killing
effectiveness. The coffee bean bag was done neatly in a cute bag with a
handful of coffee beans. However, a deo or a soap with coffee in it
- not actually my cup to taste.
Clue 3- The clue (a strange looking
mask) was also a pretty straight forward one and closed all thoughts that may
be riding on the suspense. The product had to be related to a deodorant of
sorts and it would take a brand of repute to crack this one.
Finally, coming to the product, Nivea Men
Body Deodorizer is pitched as India's first Body Deodorizer which has a
revolutionary, yet skin friendly deodorizing formula that prevents the
formation of odour at it's source.
There are two variants which are available
in the market-Ice Cool (the one I received) and Energy .
Thank you Nivea for this wonderful product
and Blogadda for having me a part .
BTW - I have my own personal FaceBook page now and may I request you to ' like' / 'comment' / 'share' , in case you like my writing or me :) .
1 comment:
This was a useful post and I think it's fairly easy to see in the other reviews, so this post is well written and useful. Keep up the good work.product launch in india
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