If you were the game master, what challenge would you like to throw to Ranbir?
Well,any game or a challenge is designed keeping in mind certains conditions :
the game master;
the contestant(Ranbir);
the product(Pepsi); and
a three tier link between the above three which makes a perfect formula for success
The challenge should be such that it :
grasps the audience attention
is interesting
relates well with the product / theme
stronger brand recall
Challenge
Beach Challenge.To spot twin - dolphins [ usually dolphins travel in groups.However there are certain who travel in pairs only.Spotting them is a tough thing to do ]
Ranbir would require to follow them ,both, which in turn guide and lead him too a hidden treasure of "Pepsi".
It's not easy.The dolphin's too like Pepsi and it would take certain skills - [ singing a song , playing with them, giving them a product similar to Pepsi [ a competitiors ,may be ] which the Dolphin refuse .
The entire theme of making up to the Dolphin in return of the hidden treasure would serve a strategic purpose.
People love dolphin's . They are simply cute. So is Ranbir.
The color of water and the entire theme matches with Pepsi's base color - Blue.
Blue also symbolizes: youth, spirituality, truth and peace. All these , which the generations of today "youngistaan" looks up to.
Presenting such a challenge is something which all can watch and the "word-of-mouth" in such things is great for a higher brand recall.
There are of course modifications possible.However if you imagine an entire picture of the challenge being performed by Ranbir , I am sure you will be left with a smile and a desire to grab a Pepsi right away.
7 comments:
Quiet interesting...! like treasure island hunt n symbolic! best of luck :)
@Lakshmi - Thank you for your appreciation.I have tried to give in three perspectives - the "customer" , the "marketer" and the "role" players.
Quiet interesting. This will also gives an eco-friendly image to Pepsi!
BTW, check out the visual of Ranbir jumping from the Bandra Worli Sea Link shouting WOW WOW WOW and gulping down a can of Pepsi! Do write your comment/feedback at:
http://www.maktion.com/2010/04/youngistaan-ka-wow.html
Hey karan quite well thought!all the best to you!
Pls do check my not so wow post at:
http://www.pravinnair.com/2010/04/pepsi-youngistan-ka-wow-challenge.html
@Arif - Thanks for your appreciation.
@Pravin - Thank you so much.All the best to you as well.
Wow! That's an insane lesson in branding. Me likey!
There. I scratched your back, now scratch mine...
Comment on my Youngistan post: http://illegalbriefs.wordpress.com/2010/04/06/its-pep-see/
I had missed visiting your blog... Good idea.
BTW Need a small favor Can you please help me in the contest by leaving a comment on my Youngistaan Post? Thank you in advance. here is the link http://chaptersfrommylife.blogspot.com/2010/04/april-2010-youngistaan-ka-wow-contest.html
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