Hence , brands which manage to create this friction , win the space. Often as Indians we love poking our nose into almost anything and everything. So , when I was asked to participate and experience firsthand to what all length people go to help save themselves from body odour I was taken aback.
This is a key topic and a sensitive one.
Blogadda ensured that this was done in a much more fun way of sorts by using the proven technique of clues and guess . The virtual world was linked to the offline world by the use of a #sniffsniff and leading fashion bloggers of India were invited to be a part of this journey .
The product reveal was done in three clue steps with each clue coming in a day or two from the othe…