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Showing posts from June 11, 2015

Exclusive Product Launch - Nivea Men Body Deodorizer

When you are a keen follower of fashion and lifestyle in particular, you tend to be in the elite space as you are experiencing products /  brands first hand .  It’s the journey to the product reveal which I think matters the most since the amplification will come from this only .  
Hence , brands which manage to create this friction , win the space.  Often as Indians we love poking our nose into almost anything and everything.  So , when I was asked to participate and experience firsthand to what all length people go to help save themselves from body odour I was taken aback.  
This is a key topic and a sensitive one.
Blogadda ensured that this was done in a much more fun way of sorts by using the proven technique of clues and guess . The virtual world was linked to the offline world by the use of a #sniffsniff and leading fashion bloggers of India were invited to be a part of this journey . 
The product reveal was done in three clue steps with each clue coming in a day or two from the othe…