Exclusive Product Launch - Nivea Men Body Deodorizer

When you are a keen follower of fashion and lifestyle in particular, you tend to be in the elite space as you are experiencing products /  brands first hand .  It’s the journey to the product reveal which I think matters the most since the amplification will come from this only .  

Hence , brands which manage to create this friction , win the space. 
Often as Indians we love poking our nose into almost anything and everything.  So , when I was asked to participate and experience firsthand to what all length people go to help save themselves from body odour I was taken aback.  

This is a key topic and a sensitive one.

Blogadda ensured that this was done in a much more fun way of sorts by using the proven technique of clues and guess . The virtual world was linked to the offline world by the use of a #sniffsniff and leading fashion bloggers of India were invited to be a part of this journey . 

The product reveal was done in three clue steps with each clue coming in a day or two from the other to help one connect the dots.

Clue 1 – This was blue rectangular packet with a  picture card(with a Man's face) and a cloth clip strategically placed on it! And , I was able to guess what is it that we are heading into .

Clue 2 – Coffee as a drink can awake a dead man, like they say and hence coffee beans have a strong odour killing effectiveness.  The coffee bean bag was done neatly in a cute bag with a handful of coffee beans.  However, a deo or a soap with coffee in it  - not actually my cup to taste.

Clue 3- The  clue (a strange looking mask) was also a pretty straight forward one and closed all thoughts that may be riding on the suspense. The product had to be related to a deodorant of sorts and it would take a brand of repute to crack this one.

Finally, coming to the product, Nivea Men Body Deodorizer is pitched as India's first Body Deodorizer which has a revolutionary, yet skin friendly deodorizing formula that prevents the formation of odour at it's source.

There are two variants which are available in the market-Ice Cool (the one I received) and Energy .

Thank you Nivea for this wonderful product and Blogadda for having me a part .

BTW - I have my own personal FaceBook page now and may I request you to  ' like' / 'comment' / 'share' , in case you like my writing or me :) .


Bharti said…

This was a useful post and I think it's fairly easy to see in the other reviews, so this post is well written and useful. Keep up the good work.product launch in india

Popular posts from this blog

Shooting Stars and the power of wishing

Exclusive Launch Review of Hive - Kitchen & Bar Green Park, New Delhi

Married life wishes - secrets from the hills - #madeofgreat