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Showing posts from April, 2010

Jewel of Delhi

This was on hold for a while !!
For reasons unknown to me :0
But,since now it's done it's worth a mention.

A friend of mine recently visited Delhi . It was for the first time he was visiting Delhi,so like any general tourist he asked [in exact words] - "Bhai, Delhi mein dekhne layak kya hai.Matlab famous types."

And yours truly said - " Main hoon na" :)

Then a google was done and 50 odd things were displayed and then jotted down.All very swiftly.
When the list was handed ,I was impressed - Delhi has so much too offer. Wow !!
So,as a typical management student would do ,we did a detail R and D into the list and finally it was cut short to a more manageable 6 in all.
I had visited the rest five ,but the sixth one was "THE ONE".
This was the place that is / was a must see.

It's a brilliance of architecture;the carving done will make you go " OMG";It took five years + to make it and thousands of man hours went into the creation of this "jewe…

Youngistaan Ka WOW

If you were the game master, what challenge would you like to throw to Ranbir?

Well,any game or a challenge is designed keeping in mind certains conditions :

the game master;
the contestant(Ranbir);
the product(Pepsi); and
a three tier link between the above three which makes a perfect formula for success
The challenge should be such that it :

grasps the audience attention
is interesting
relates well with the product / theme
stronger brand recall

Beach Challenge.To spot twin - dolphins [ usually dolphins travel in groups.However there are certain who travel in pairs only.Spotting them is a tough thing to do ] 
Ranbir would require to follow them ,both, which in turn guide and lead him too a hidden treasure of "Pepsi".
It's not easy.The dolphin's too like Pepsi and it would take certain skills - [ singing a song , playing with them, giving them a product similar to Pepsi [ a competitiors ,may be ] which the Dolphin refuse .
The entire theme of making up to the Dolphin in r…