Wednesday, April 7, 2010

Youngistaan Ka WOW


If you were the game master, what challenge would you like to throw to Ranbir?

Well,any game or a challenge is designed keeping in mind certains conditions :


  • the game master;

  • the contestant(Ranbir);

  • the product(Pepsi); and

  • a three tier link between the above three which makes a perfect formula for success

The challenge should be such that it :


  • grasps the audience attention

  • is interesting

  • relates well with the product / theme

  • stronger brand recall


Challenge

Beach Challenge.To spot twin - dolphins [ usually dolphins travel in groups.However there are certain who travel in pairs only.Spotting them is a tough thing to do ] 

Ranbir would require to follow them ,both, which in turn guide and lead him too a hidden treasure of "Pepsi".

It's not easy.The dolphin's too like Pepsi and it would take certain skills - [ singing a song , playing with them, giving them a product similar to Pepsi [ a competitiors ,may be ] which the Dolphin refuse .

The entire theme of making up to the Dolphin in return of the hidden treasure would serve a strategic purpose.


  • People love dolphin's . They are simply cute. So is Ranbir.

  • The color of water and the entire theme matches with Pepsi's base color - Blue.

  • Blue also symbolizes: youth, spirituality, truth and peace. All these , which the generations of today "youngistaan"  looks up to.

  • Presenting such a challenge is something which all can watch and the "word-of-mouth" in such things is great for a higher brand recall.

There are of course modifications possible.However if you imagine an entire picture of the challenge being performed by Ranbir , I am sure you will be left with a smile and a desire to grab a Pepsi right away.

7 comments:

Lakshmi Rajan said...

Quiet interesting...! like treasure island hunt n symbolic! best of luck :)

Karan said...

@Lakshmi - Thank you for your appreciation.I have tried to give in three perspectives - the "customer" , the "marketer" and the "role" players.

Arif said...

Quiet interesting. This will also gives an eco-friendly image to Pepsi!

BTW, check out the visual of Ranbir jumping from the Bandra Worli Sea Link shouting WOW WOW WOW and gulping down a can of Pepsi! Do write your comment/feedback at:

http://www.maktion.com/2010/04/youngistaan-ka-wow.html

pravin nair said...

Hey karan quite well thought!all the best to you!

Pls do check my not so wow post at:
http://www.pravinnair.com/2010/04/pepsi-youngistan-ka-wow-challenge.html

Karan said...

@Arif - Thanks for your appreciation.

@Pravin - Thank you so much.All the best to you as well.

Anonymous said...

Wow! That's an insane lesson in branding. Me likey!

There. I scratched your back, now scratch mine...
Comment on my Youngistan post: http://illegalbriefs.wordpress.com/2010/04/06/its-pep-see/

Chapters From My Life said...

I had missed visiting your blog... Good idea.
BTW Need a small favor Can you please help me in the contest by leaving a comment on my Youngistaan Post? Thank you in advance. here is the link http://chaptersfrommylife.blogspot.com/2010/04/april-2010-youngistaan-ka-wow-contest.html

Aloha on the Ganges

2021 has been occupying to start with. It felt as if January had 365 days and not just 31 days. Have met some lost souls, some damaged soul...